Marketing Management & Communication

Marketing Management and Communication program typically focuses on understanding consumer behavior, market research, product development, pricing, distribution, developing effective marketing & communication strategies, and creating compelling marketing campaigns. By studying these different areas, students will gain the skills they need to develop and implement marketing strategies, manage marketing teams, and communicate effectively with customers and other stakeholders. This program prepares students for diverse career paths in areas such as advertising, social media management, public relations, market research, brand management, and more.

Mission

The Marketing Management & Communication Program provides students with a comprehensive, hands-on education designed to meet the demands of local, regional and international markets. By blending cutting-edge educational methods with practical experience, the program empowers highly creative graduates who are prepared for competitive careers, scientific research, community service and sustainable development.

After finishing the University requirement and Faculty requirement courses, the student has to successfully complete the following courses:

Marketing Management & Communication Requirements

Required Courses in MRK: 23 credit hours equivalent to 7 courses in addition to the first part of the graduation Project.

Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
1	MRK321	Consumer Behavior	MRK101	3
2	MRK322	Marketing Research	MRK101-STA201	3
3	MRK323	International Marketing	MRK101	3
4	MRK424	Integrated Marketing Communication	MRK321	3
5	MRK425	Digital Marketing and Social Media Management	MRK321	3
6	MRK426	Marketing Strategy	MRK321 – MRK322	3
7	MRK499A	Research Methodology – Graduation Project	MRK322	0
8	MRK499	Research Methodology – Graduation Project	MRK499A	5

Elective Courses in MRK: 9 credit hours equivalent to 3 courses elective
Students should also select 3 of the following program MRK electives:

Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
1	MRK331	Services Marketing	MRK101	3
2	MRK332	Professional Selling and Sales Management	MRK101	3
3	MRK333	Customer Relationship Management	MRK321	3
4	MRK434	Brand Management	MRK101	3
5	MRK435	Distribution Strategy and Retail Channels	MRK101 – SCM311	3
6	MRK436	Marketing Management in a Digital Economy	MRK321	3
7	MRK437	Social Marketing	MRK321	3
8	MRK438	Marketing Analytics	MRK101 – BIM201	3
9	MRK439	Entrepreneurial Marketing	MRK101	3
10	MRK440	Public Relations	MRK321	3
11	MRK449	Contemporary Topics in Marketing Management and Communication	MRK321	3

Students interested in a minor can choose from Finance, Accounting, Human Resource Management, Entrepreneurship, Business Intelligence, Economics, and Supply Chain Management. (12credit hour’s equivalent to 4 courses)

Students must select 4 courses offered by the department (9 credit hours equivalent to 3 from required courses and 3 credit hours equivalent to 1 from elective course).