Stock Market Simulation (SMS) session

Category Archives: BUS-News

Stock Market Simulation (SMS) session

The MIU Finance Club, led by Dr. Sarah Ezz El Din, organized a Stock Market Simulation (SMS) session from May 21 till May 25, 2023.

The simulation aimed at providing students from all faculties with hands-on experience on how the stock market works. The SMS team first gave an overview of how stock market investment works. The students then played the role of investors and brokers on a virtual software provided by WACC company. The program provides an IPO system that simulates the financial market, including but not limited to, stock market, banks, funds, etc.

The students and staff of the Business Department were thrilled with this insightful experience which provided them with expertise they may need to understand the stock market, even before graduation. This knowledge and skill should give them an edge and make them distinguished among other university graduates.

Marketing research simulation in collaboration with NielsenIQ Egypt

The MIU Marketing Club, led by Dr. Maha Fikry and known as “Ventures,” organized a marketing research simulation in collaboration with NielsenIQ Egypt, one of the top research companies globally.

The simulation aimed to provide marketing major students with a hands-on experience on qualitative and quantitative techniques and applications. Students played the role of respondents and research analysts on simulated cases from NielsenIQ Egypt.

The club recruited marketing students and divided them into two groups, which switched roles between the qualitative research group and quantitative research group. This allowed all students to experience both research applications.

Students and staff are thrilled with this insightful collaboration that prepares MIU marketing students to be ahead of the game with the latest and most professional experiences, even before graduation. This will uniquely position them in the marketplace

MBA Sales Management course

The Faculty of Business Administration and International Trade is proud to announce that Dr. Mohamed Haroun, General Manager of the Northeast Africa region at General Electric, was invited to serve as external examiner in the MBA Sales Management course taught by Dr. Maha Fikry.

Dr. Haroun’s wealth of experience in the field of sales management provided students with the unique opportunity to learn from one of the leading companies in the commercial world. MBA students had the chance to negotiate and receive feedback on their selling skills, which allowed them to apply the knowledge they gained from the course in a hands-on experience.

The MBA Sales Management course has always been a platform for students to learn and gain practical knowledge and with the contributions of Dr. Haroun, it has become an even more fruitful experience. The faculty is grateful to Dr. Haroun for sharing his deep insights with the students and providing them with a valuable learning experience.

Digital marketing workshop for marketing major students

The MIU Marketing Club, known as “Ventures,” partnered with Redzee Marketing to organize a digital marketing workshop for marketing major students. The workshop involved the creation of a full-fledged social media campaign for one of Egypt’s top burger restaurants.

The club recruited the marketing students and divided them into departments working in parallel to create the digital plan. The students were coached by Redzee Marketing, one of the most successful marketing agencies in Egypt, to execute the digital plan.

The workshop focused on the latest tactics, processes, and techniques in digital marketing. The Ventures Club team presented a fruitful campaign, which was judged by MIU marketing doctors and professors. The event was a great success, thanks to the efforts of the students who were able to showcase their knowledge and experience.

The outstanding performance of the Ventures Club team resulted in 10 summer training opportunities at Redzee Marketing. MIU Marketing Club expressed their gratitude to the students for their hard work and commitment to the project.

Panel discussion with Mr. Mohamed Aboelfotouh

The MIU Marketing Club, known as “Ventures,” recently held a panel discussion with Mr. Mohamed Aboelfotouh, Senior Director of Consumer Engagement and Marketing Capability at Pepsico. The event was focused on the latest trends in advertising practices and new approaches to consumer engagement, based on students’ pre-set questions.

Following the discussion, the students were tasked with creating new campaign ideas that will be supervised by the MIU marketing staff. The best idea will be rewarded with training opportunities. This provides an excellent opportunity for students to gain practical experience and apply what they have learned in their studies.

Prof. Paurav Shukla Visit

Prof. Paurav Shukla visited the Faculty of Business Administration and International Trade, MIU, for the period from November 26th till November 30th, 2022. During his visit, Prof. Shukla gave lectures in two marketing-major classes: Special Topics in Marketing and Strategic Brand Management. His wide range of industry and academic expertise were a big addition to the students’ learning experience and an enhancement of their career prospects.

Prof. Shukla held meetings with faculty members to discuss mutual potential future research. Paurav Shukla is a Professor of Marketing and Head of Research for the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK.

His research interests include cross-cultural consumer behavior, luxury marketing and branding, health policy and international marketing with a particular focus on emerging markets.

He is also one of the most cited academic scholars in the past 5 years in the field of luxury branding.

Prof. Paurav Shukla Visit

Prof. Paurav Shukla will be visiting the Faculty of Business Administration and International Trade from November 26th to November 30th.

Paurav Shukla is a Professor of Marketing and Head of Research for the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include cross-cultural consumer behavior, luxury marketing and branding, health policy and international marketing with a particular focus on emerging markets.

He is one of the most cited academic scholars in the past 5 years in the field of luxury branding. 

During his visit, Prof. Shukla will be teaching several classes on Strategic Brand Management and Special Topics in Marketing.

Prof. Frank J. Franzak Visit


Professor Frank J. Franzak
is visiting the Faculty of Business Administration and International Trade from February 21st to March 5th, 2015. Professor Franzak is associate professor at the Department of Marketing, School of Business, Virginia Commonwealth University, (VCU). He served as the Chair of the Marketing Department at VCU from 2002 till 2008. Prior to that, he was the Faculty Advisor to VCU’s Fast Track Executive MBA program. Before joining VCU, Prof. Franzak taught marketing courses at Boston College and the University of Maryland.
Prof. Franzak teaches a variety of marketing courses, at both the graduate and undergraduate levels, including marketing management, international market planning, advertising, and marketing research. In addition he has a valuable list of publications in many referenced journals and conference proceedings.

During his visit to MIU, Prof. Franzak will be teaching two marketing-major courses: Marketing Research and Consumer Behaviour.



“Be Assertive for Better Communication Skills” seminar

“Be Assertive for Better Communication Skills” that was the title of the second seminar organized by the Department of Management and Marketing, Faculty of Business Administration and International Trade. The session was conducted on Monday 15th October, 2018 by Dr Reham Aly, the Consultant Psychiatry, Director of International & Public Affairs Department, Compulsory Egyptian Medical Training Authority, Cabinet of Ministers, Egypt, Fellow of the Arab Board of Psychiatry, Egyptian Association of Cognitive Behavior Therapy, President.
In one of the most interactive sessions, Dr. Reham Aly declared that having good communication skillS doesn’t mean that people should suppress their opinions to get along with others. Communication is a two side equation: Express your opinion frankly but take responsibility for your actions. Taking responsibility for a person’s action is the main factor that makes people refine, reform and adjust their behavior and talk. People are very much inclined to be less aggressive and more civilized when they consider the reactions of others. A very fruitful discussion took place between the stage and the floor reflecting the thirst of students to be addressed with a “reason to reason” and “logic to logic” language and their readiness to respond positively to rational dialogues.