Prof. Paurav Shukla Visit

7 Dec 2022

Prof. Paurav Shukla visited the Faculty of Business Administration and International Trade, MIU, for the period from November 26th till November 30th, 2022. During his visit, Prof. Shukla gave lectures in two marketing-major classes: Special Topics in Marketing and Strategic Brand Management. His wide range of industry and academic expertise were a big addition to the students’ learning experience and an enhancement of their career prospects.

Prof. Shukla held meetings with faculty members to discuss mutual potential future research. Paurav Shukla is a Professor of Marketing and Head of Research for the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK.

His research interests include cross-cultural consumer behavior, luxury marketing and branding, health policy and international marketing with a particular focus on emerging markets.

He is also one of the most cited academic scholars in the past 5 years in the field of luxury branding.