Prof. Paurav Shukla will be visiting the Faculty of Business Administration and International Trade from November 26th to November 30th.
Paurav Shukla is a Professor of Marketing and Head of Research for the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include cross-cultural consumer behavior, luxury marketing and branding, health policy and international marketing with a particular focus on emerging markets.
He is one of the most cited academic scholars in the past 5 years in the field of luxury branding.
During his visit, Prof. Shukla will be teaching several classes on Strategic Brand Management and Special Topics in Marketing.
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