The MIU Marketing Club, known as “Ventures,” recently held a panel discussion with Mr. Mohamed Aboelfotouh, Senior Director of Consumer Engagement and Marketing Capability at Pepsico. The event was focused on the latest trends in advertising practices and new approaches to consumer engagement, based on students’ pre-set questions.
Following the discussion, the students were tasked with creating new campaign ideas that will be supervised by the MIU marketing staff. The best idea will be rewarded with training opportunities. This provides an excellent opportunity for students to gain practical experience and apply what they have learned in their studies.