Marketing research simulation in collaboration with NielsenIQ Egypt

11 May 2023

The MIU Marketing Club, led by Dr. Maha Fikry and known as “Ventures,” organized a marketing research simulation in collaboration with NielsenIQ Egypt, one of the top research companies globally.

The simulation aimed to provide marketing major students with a hands-on experience on qualitative and quantitative techniques and applications. Students played the role of respondents and research analysts on simulated cases from NielsenIQ Egypt.

The club recruited marketing students and divided them into two groups, which switched roles between the qualitative research group and quantitative research group. This allowed all students to experience both research applications.

Students and staff are thrilled with this insightful collaboration that prepares MIU marketing students to be ahead of the game with the latest and most professional experiences, even before graduation. This will uniquely position them in the marketplace