In collaboration with NielsenIQ the Marketing major in the Faculty of Business Administration and International Trade conducted a qualitative and quantitative research simulation on December 14th, 2023. NielsenIQ is a renowned global information, data, and market measurement firm.

The event was organized by the Ventures Club, led by Dr. Maha Fikry. The purpose of the research simulation was to enrich the knowledge of marketing research among Business students and provide them with real-life case studies.

Students had the unique opportunity to implement diverse data collection techniques by designing focus groups and questionnaires which would help them gain practical skills and insights into the industry. The collaboration between MIU and NielsenIQunderscores the value of industry-academia partnerships in fostering a culture of learning and innovation.

The Faculty of Business Administration organized a successful event through the marketing club “Ventures” under the supervision of Dr. Maha Fekry in partnership with Redzee from the 1^st to the 3^rd of December 2023.

Redzee is a digital marketing agency that guided students from the Marketing major to formulate a professional strategic marketing plan for the premium first-harvest organic matcha brand “Dr. Baby”. Students from the Faculty of Business Administration and the Department of Mass Communication went through the process of developing practical insights, employing creative planning, and coming up with a digital marketing strategy. All the steps were related to the courses they studied in their majors.  The brand took into consideration all the strategies students discussed to be implemented in the future. The brand also promised providing internship opportunities for our students.

In collaboration with Price Waterhouse Coopers (PwC), MIU Faculty of Business Administration and International Trade organized by Dr. Maha Fikry and Dr.Zakaa Khalifa an auditing simulation on the 13th and 14th of October to give students insights into what awaits them in a career in audit. PWC is one of the leading companies in the world for assurance, tax, and auditing services.

The MIU Finance Club, led by Dr. Sarah Ezz El Din, organized a Stock Market Simulation (SMS) session from May 21 till May 25, 2023.

The simulation aimed at providing students from all faculties with hands-on experience on how the stock market works. The SMS team first gave an overview of how stock market investment works. The students then played the role of investors and brokers on a virtual software provided by WACC company. The program provides an IPO system that simulates the financial market, including but not limited to, stock market, banks, funds, etc.

The students and staff of the Business Department were thrilled with this insightful experience which provided them with expertise they may need to understand the stock market, even before graduation. This knowledge and skill should give them an edge and make them distinguished among other university graduates.

The MIU Marketing Club, led by Dr. Maha Fikry and known as “Ventures,” organized a marketing research simulation in collaboration with NielsenIQ Egypt, one of the top research companies globally.

The simulation aimed to provide marketing major students with a hands-on experience on qualitative and quantitative techniques and applications. Students played the role of respondents and research analysts on simulated cases from NielsenIQ Egypt.

The club recruited marketing students and divided them into two groups, which switched roles between the qualitative research group and quantitative research group. This allowed all students to experience both research applications.

Students and staff are thrilled with this insightful collaboration that prepares MIU marketing students to be ahead of the game with the latest and most professional experiences, even before graduation. This will uniquely position them in the marketplace

The MIU Marketing Club, known as “Ventures,” partnered with Redzee Marketing to organize a digital marketing workshop for marketing major students. The workshop involved the creation of a full-fledged social media campaign for one of Egypt’s top burger restaurants.

The club recruited the marketing students and divided them into departments working in parallel to create the digital plan. The students were coached by Redzee Marketing, one of the most successful marketing agencies in Egypt, to execute the digital plan.

The workshop focused on the latest tactics, processes, and techniques in digital marketing. The Ventures Club team presented a fruitful campaign, which was judged by MIU marketing doctors and professors. The event was a great success, thanks to the efforts of the students who were able to showcase their knowledge and experience.

The outstanding performance of the Ventures Club team resulted in 10 summer training opportunities at Redzee Marketing. MIU Marketing Club expressed their gratitude to the students for their hard work and commitment to the project.

“Be Assertive for Better Communication Skills” that was the title of the second seminar organized by the Department of Management and Marketing, Faculty of Business Administration and International Trade. The session was conducted on Monday 15th October, 2018 by Dr Reham Aly, the Consultant Psychiatry, Director of International & Public Affairs Department, Compulsory Egyptian Medical Training Authority, Cabinet of Ministers, Egypt, Fellow of the Arab Board of Psychiatry, Egyptian Association of Cognitive Behavior Therapy, President.
In one of the most interactive sessions, Dr. Reham Aly declared that having good communication skillS doesn’t mean that people should suppress their opinions to get along with others. Communication is a two side equation: Express your opinion frankly but take responsibility for your actions. Taking responsibility for a person’s action is the main factor that makes people refine, reform and adjust their behavior and talk. People are very much inclined to be less aggressive and more civilized when they consider the reactions of others. A very fruitful discussion took place between the stage and the floor reflecting the thirst of students to be addressed with a “reason to reason” and “logic to logic” language and their readiness to respond positively to rational dialogues.

Misr International University is always keen to prepare its students for the work place and different work fields. To further this goal, MIU organized four workshops on the 9th of April, 2016 for a total number of 218 students.
The first workshop, entitled “Strategies for Recruitment and Selection”, was about the recruitment process and selection techniques, planning and forecasting and interviewing candidates.
The second workshop was titled “Finance for the HR professional” and was about how to conduct a financial analysis and introduced basic finance for non-financial managers.
The third workshop titled “Communication Breakdown” gave the opportunity to identify and prescribe a “FIX” for the seven most important communication problems that could derail efforts at work.
The fourth workshop on “Personality Analysis” was conducted with the main goal of increasing one’s ability to communicate with others in careers, in day-to-day dealings with people, and in the closest personal relationships.

On October 8th 2018, the Faculty of Business Administration & International Trade launched its Fall 2018 series of seminars after being re-conceptualized in light of the faculty social responsibility goals.
These goals include working on awareness raising besides professional skill raising, broadening the topic of interests to cover social and environmental concerns of students besides business ones and finally widening our target audience to encompass the whole university students alongside business students as a part of the social responsibility of the faculty.
In light of that new policy, the Management and Marketing Department commenced its program with a seminar entitled “Impact of Cellular Networks on Health and Environment” presented by Mr. Sherif Eissa, the Head of Environmental Sustainability at ORANGE. Throughout his valuable presentation, Mr Eissa clarified that the mobile industry is witnessing such a phenomenal growth, that – up to the World Bank estimation- 90% of world’s population lives within range of mobile networks. In Egypt -which is the second largest mobile market in Africa- the mobile users have reached 100 million users by July 2018. In view of those stunning facts, Mr Eissa explained some necessary technical issues about the electro magic fields, how the cellular networks work and what the frequency re-use is. He also shed some light on the network sites in Egypt and the world.
Mr Eissa presented some conclusions: First, he ascribed the very big concerns about mobile networks to lack of correct knowledge, absence of clear-cut research work results and exaggerated adverse effects by mass media. Second, Mr Eissa suggested that the mobile network concerns are countered by reports from specialized and independent global institutions like The IEMGMP (an Independent Expert Group of Mobile Phones), The NRPB: National Radiation Protection Board, and, above all, the WHO (World Health Organization).
On the issue on mobile network dangers, the WHO concluded that : ”Current scientific evidence indicate that exposure to low levels of RF fields, including those emitted by mobile phones and base stations, is unlikely to induce or promote cancers”. As Mr Sherif Eissa did not take a clear stand regarding the issue but just cast strong doubts on the validity of those concerns and charges to the mobile networks and their impacts on health. He concluded his presentation with some recommendations to face that problem including: the necessity to Increase the number of base stations by bringing them closer to ensure less emitted power, supporting scientific research works in telecommunication, minimizing phone call duration to around 6 minutes, taking extra precautionary measurements for children and switching off mobile phones inside hospitals to avert its functional effects on some precise electronic equipment.
After the valuable presentation, a very rich discussion took place between the stage and floor. The session ended with thanks to the guest speaker who was offered a trophy in the name of the faculty expressing its appreciation for his continuous and fruitful cooperation in the Environmental Awareness sessions.