NielsenIQ conducted qualitative and quantitative research simulation for Business Students

21 Dec 2023

In collaboration with NielsenIQ the Marketing major in the Faculty of Business Administration and International Trade conducted a qualitative and quantitative research simulation on December 14th, 2023. NielsenIQ is a renowned global information, data, and market measurement firm.

The event was organized by the Ventures Club, led by Dr. Maha Fikry. The purpose of the research simulation was to enrich the knowledge of marketing research among Business students and provide them with real-life case studies.

Students had the unique opportunity to implement diverse data collection techniques by designing focus groups and questionnaires which would help them gain practical skills and insights into the industry. The collaboration between MIU and NielsenIQunderscores the value of industry-academia partnerships in fostering a culture of learning and innovation.