Strategic Marketing workshop for the students of the faculty of Business Administration and International Trade

10 Dec 2023

The Faculty of Business Administration organized a successful event through the marketing club “Ventures” under the supervision of Dr. Maha Fekry in partnership with Redzee from the 1^st to the 3^rd of December 2023.

Redzee is a digital marketing agency that guided students from the Marketing major to formulate a professional strategic marketing plan for the premium first-harvest organic matcha brand “Dr. Baby”. Students from the Faculty of Business Administration and the Department of Mass Communication went through the process of developing practical insights, employing creative planning, and coming up with a digital marketing strategy. All the steps were related to the courses they studied in their majors.  The brand took into consideration all the strategies students discussed to be implemented in the future. The brand also promised providing internship opportunities for our students.