Old Curriculum

Bylaws for Students enrolled 2011/2015

The Faculty of Mass Communication offers a four- year program (8 semesters) leading to a Bachelor’s degree in Mass Communication.

Total Credit Hours = 132 credit hours equivalent to 40 courses

• University Requirements = 18 Cr. Hrs. equivalent to 6 courses.
  1. 12 credit hours equivalent to 4 required courses.
  2. 6 credit hour’s equivalent to 2 elective courses.
     
     
• Faculty Requirement courses = 18 Cr. Hrs. equivalent to 6 courses.
  1. 12 credit hours equivalent to 4 required courses.
  2. 6 credit hour’s equivalent to 2 elective courses.
     
     
• Department Requirement courses = 36 Cr. Hrs. equivalent to 10 courses.
  1. 30 credit hours equivalent to 8 required courses.
  2. 6 credit hours equivalent to 2 elective courses.
     
     
• Major Requirements courses = 45 Cr. Hrs. equivalent to 13 courses.
  1. 36 credit hours equivalent to 10 required courses.
  2. 9 credit hours equivalent to 3 elective courses.
     
     
• Electives courses = 15 Cr. Hrs. equivalent to 5 courses Or minor.
  Minor students may select 5 courses offered by the department.
  
  
  
  

The Faculty Consists of Three Majors

• Integrated Marketing Communication.
  
  
• Print and Electronic Journalism.
  
  
• Radio and Television.
  
  
  
  

University Requirements

The core curriculum lays a foundation of general education in the social sciences and humanities, and requires that all undergraduate students study the following courses:

1. 12 credit hours equivalent to 4 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	ENG 100	English for Academic Purposes	–	3
   2	ENG 101	Freshman English I	ENG 100	3
   3	ENG 102	Freshman English II	ENG 101	3
   4	SOC 204	Computer Applications for Social Sciences	–	3

   
   
   

2. Students also select 2 of the following University Requirements Courses.
   6 credit hours equivalent to 2 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	ARB 105	Arabic  Composition & Style I	–	3
   2	ARS 101	Modern Arabic literature	–	3
   3	COM 200	Desktop Publishing	–	3
   4	ENG 300	Writing in the Disciplines	–	3
   5	ETH 101	Professional Ethics	–	3
   6	GEO 101	Principles of General Geography	–	3
   7	HIS 101	History of Ancient Egypt	–	3
   8	HIS 102	History of Islamic Egypt	–	3
   9	HIS 106	Modern History of Egypt	–	3
   10	MUS 103	Introduction to Music	–	3
   11	POL 200	Intro. to Political Science & Int’l Relations	–	3
   12	PSY 104	Social Psychology	–	3
   13	SCT 101	Scientific Thinking	–	3
   14	SOC 102	Environmental Awareness	–	3
   15	SOC 103	Principle of Sociology	–	3
   16	SOC 106	Contemporary Issues	–	3
   17	THT 101	Introduction to Theatre	–	3

   
   
   
   

N.B. If a student is directly placed into Freshman I (ENG 101) then the
English for Academic Purposes (ENG 100) course will be replaced
by one of the University Requirements courses.

Faculty Requirements in Humanities & Social Sciences

The Faculty requirements include 18 credit hours equivalent to 6 courses.

1. Required Courses
   
   4 Courses, 12 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 200	Desktop Publishing	–	3
   2	REM 200	Introduction to Research Methods	–	3
   3	ETH 101	Professional Ethics	–	3
   4	COM 112	Introduction to Multimedia	–	3

    

2. Elective Courses
   
   Students should also select 2 of the following department electives:
   
   2 Courses, 6 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	ARB 205	Arabic  Composition & Style II	–	3
   2	ARB 305	Arabic  Composition & Style III	–	3
   3	ARB 405	Arabic  Composition & Style IV	–	3
   4	ARS 101	Modern Arabic literature	–	3
   5	ART 101	Introduction to Applied Arts	–	3
   6	ENG 200	English Conversation	–	3
   7	HIS 106	Modern History of Egypt	–	3
   8	POL 200	Introduction to Political Science.& Int’l Relations	–	3
   9	PSY 104	Social Psychology	–	3
   10	SOC 103	Principle of Sociology	–	3

   
   
   

Department Requirements

The department requirements include 36 Cr. Hrs. equivalent to 10 Courses.

1. Required Courses
   
   8 Courses, 30 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 110	Introduction to Communication	–	3
   2	COM 111	Reporting	–	4
   3	COM 210	Communication Theories	COM 110	4
   4	COM 212	Translation for Media Use	–	3
   5	COM 214	Writing for Mass Media	COM 111	4
   6	COM 216	Principles of Integrated Marketing Communication	–	4
   7	COM 218	Introduction to Audio-Visual Communication	–	4
   8	COM 317	Persuasion	–	4

    

2. Elective Courses
   
   Students should also select 2 of the following department electives:
   
   2 Courses, 6 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 113	Principles of Design (Media)	–	3
   2	COM 213	Beginning Photojournalism	–	3
   3	COM 215	Introduction to On-line Communication	–	3
   4	COM 217	Introduction to Graphics	–	3
   5	COM 315	Media Laws (Arabic)	–	3

   
   
   

Major Requirements

Mass Communication students need to be specialized in one of the following disciplines.

1. Integrated Marketing Communication (IMC)
   13 Courses, 45 Cr. Hrs.
   
   Required Courses:
   
   10 Courses, 36 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 320	Introduction to Political Communication	–	3
   2	IMC 240	Advertising & Promotion Strategies	COM 216	3
   3	IMC 242	Advertising Design & Layout	COM 200	4
   4	IMC 243	Techniques of PR	COM 216	4
   5	IMC 340	Specialized Research Seminar	REM 200	3
   6	IMC 341	Production Material for PR	–	3
   7	IMC 343	Advertising in Electronic Media	–	4
   8	IMC 440	Advertising Management	COM 216	3
   9	IMC 443	Graduation Project and Internship	IMC 341	5
   10	MRK 102	Principles of Marketing	–	4

   
   
   
   Elective Courses
   
   Students should also select 3 of the following major IMC electives:
   3 Courses, 9 Cr. Hrs.

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	IMC 241	Advertising Copywriting	–	3
   2	IMC 244	Direct Marketing	–	3
   3	IMC 245	Writing for PR	COM 216	3
   4	IMC 344	Organizational Communication	–	3
   5	IMC 345	Special Topics in Marketing Communication	–	3
   6	IMC 346	Marketing Communication Campaigns	–	3
   7	IMC 442	Internet Application in PR	COM 215	3
   8	MRK 371	Consumer Behavior	MRK 102	3

   
   
   

2. Print and Electronic Journalism (JOR)
   
   Required Courses
   
   10 Courses, 36 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 320	Introduction to Political Communication	–	3
   2	JOR 221	News Writing and Reports	COM 111	3
   3	JOR 222	Print Media Design & Layout	COM 200	4
   4	JOR 223	Arab & International News	JOR 221	3
   5	JOR 224	Interviews & Reportage	–	3
   6	JOR 320	News Writing for Radio and TV	COM 111	4
   7	JOR 321	Specialized Research Seminar	REM 200	3
   8	JOR 322	On-Line Journalism	COM 215	4
   9	JOR 420	News Documentaries	COM 218	4
   10	JOR 425	Graduation Project	JOR 221	5

   
   
   Elective Courses
   
   Students should also select 3 of the following major Journalism electives:
   3 Courses, 9 Cr. Hrs.

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	JOR 220	Press History (Arabic)	–	3
   2	JOR 225	Article Writing	–	3
   3	RTV 332	Production of News Programs	–	4
   4	JOR 323	Advanced Photojournalism	COM 213	3
   5	JOR 324	Specialized News Writing	JOR 221	3
   6	JOR 325	Advanced Journalism Production	JOR 222	3
   7	JOR 422	Special Topics in Journalism	–	3
   8	JOR 423	Modern Trends in News Coverage	JOR 221	3
   9	JOR 424	Practical Applications in Electronic Journalism	JOR 322	3

   
   
   

3. Radio and Television (RTV)
   
   Required Courses
   
   10 Courses, 36 Cr. Hrs.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 320	Introduction to Political Communication	–	3
   2	RTV 230	Writing for Radio and TV	COM214	3
   3	RTV 231	Radio and TV Production	–	3
   4	RTV 232	Presentation Voice & Speech	–	3
   5	RTV 331	Camera Techniques	–	4
   6	RTV 332	Production of News Programs	–	4
   7	RTV 333	Video Editing	–	4
   8	RTV 430	Documentaries	–	3
   9	RTV 431	Radio and TV Directing	RTV 333	4
   10	RTV 432	Graduation Project	RTV 431	5

   
   
   Elective Courses
   
   Students should also select 3 of the following major RTV electives.
   3 Courses, 9 Cr. Hrs.

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	IMC 343	Advertising in Electronic Media	–	4
   2	RTV 234	Multimedia Production Techniques I	–	3
   3	RTV 330	Script Writing	RTV 230	3
   4	RTV 334	Multimedia Production Techniques 2	RTV 234	3
   5	RTV 433	Radio and TV Programs on the Internet	–	3
   6	RTV 435	Specialized Research Seminar	REM 200	3
   7	RTV 436	Specialized Radio and TV Programs	–	3
   8	RTV 437	Special Topics in Broadcast	–	3
   9	RTV 438	Advanced Video Editing	RTV 333	3

   
   
   

Minors for Mass Communication Students

1. Minor Advertising
   
   7 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 216	Principles of Integrated Marketing Communication	–	4
   2	IMC 240	Advertising & Promotion Strategies	COM 216	3

   
   
   
   Students also select 3 of the following University Requirements Courses.
   9-12 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	IMC 241	Advertising Copywriting	–	3
   2	IMC 242	Advertising Design & Layout	COM 200	4
   3	IMC 343	Advertising in Electronic Media	–	4
   4	IMC 440	Advertising Management	COM 216	3
   5	MRK 102	Principles of Marketing	–	4
   6	MRK 371	Consumer Behavior	MRK 102	3

   
   
   

2. Minor Journalism
   
   6 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	JOR 221	News Writing and Reports	COM 111	3
   2	JOR 224	Interviews & Reportage	–	3

   
   
   
   Students also select 3 of the following University Requirements Courses.
   9-12 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	JOR 220	Press History (Arabic)	–	3
   2	JOR 223	Arab & International News	JOR 221	3
   3	JOR 225	Article Writing	–	3
   4	JOR 320	News Writing for Radio and TV	COM 111	4
   5	JOR 321	Specialized Research	REM 200	3
   6	JOR 322	On-Line Journalism	COM 215	4
   7	JOR 324	Specialized News Writing	JOR 221	3
   8	JOR 420	News Documentaries	COM 218	4
   9	JOR 423	Modern Trends in News Coverage	JOR 221	3

   
   
   

3. Minor Multimedia
   
   15 credit hours equivalent to 5 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 112	Introduction to Multimedia	–	3
   2	COM 215	Introduction to On-line Communication	–	3
   3	COM2 17	Introduction to Graphics	–	3
   4	RTV 234	Multimedia Production Techniques 1	–	3
   5	RTV 334	Multimedia Production Techniques 2	RTV 234	3

    

4. Minor Print Media Design & Layout
   
   17 credit hours equivalent to 5 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 113	Principles of Design (Media)	–	3
   2	COM 200	Desktop Publishing	–	3
   3	IMC 242	Advertising Design & Layout	COM 200	4
   4	JOR 222	Print Media Design & Layout	COM 200	4
   5	JOR 325	Advanced Journalism Production	JOR 222	3

    

5. Minor Public Relations
   
   8 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 216	Principles of Integrated Marketing Communication	–	4
   2	IMC 243	Techniques of PR	COM 216	4

   
   
   
   Students also select 3 of the following University Requirements Courses.
   9 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	IMC 245	Writing for PR	COM 216	3
   2	IMC 340	Specialized Research Seminar	REM 200	3
   3	IMC 341	Production Material for PR	–	3
   4	IMC 346	Marketing Communication Campaigns	–	3
   5	IMC 442	Internet Application in PR	COM 215	3

   
   
   

6. Minor Radio & Television
   
   6 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	RTV 230	Writing for Radio & TV	COM 214	3
   2	RTV 231	Radio & TV Production	–	3

In addition to three major courses offered by RTV Department
(9 credit hours equivalent to 3 courses) that were not taken before in the
Major requirements.

Minors in Mass Communication for non Mass Communication students

1. Minor Advertising
   
   7 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 110	Introduction to Communication	–	3
   2	COM 216	Principles of Integrated Marketing Communication	–	4

   
   
   
   Students also select 3 of the following University Requirements Courses.
   9-12 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	IMC 241	Advertising Copywriting	–	3
   2	IMC 242	Advertising Design & Layout	COM 200	4
   3	IMC 343	Advertising in Electronic Media	–	4
   4	IMC 440	Advertising Management	COM 216	3
   5	MRK 102	Principles of Marketing	–	4
   6	MRK 371	Consumer Behavior	MRK 102	3

   
   
   

2. Minor Journalism
   
   7 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 110	Introduction to Communication	–	3
   2	COM 111	Reporting	–	4

   
   
   Students also select 3 of the following University Requirements Courses.
   9-12 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	JOR 220	Press History (Arabic)	–	3
   2	JOR 223	Arab & International News	JOR 221	3
   3	JOR 225	Article Writing	–	3
   4	JOR 320	News Writing for Radio and TV	COM 111	4
   5	JOR 321	Specialized Research	REM 200	3
   6	JOR 322	On-Line Journalism	COM 215	4
   7	JOR 324	Specialized News Writing	JOR 221	3
   8	JOR 420	News Documentaries	COM 218	4
   9	JOR 423	Modern Trends in News Coverage	JOR 221	3

   
   
   

3. Minor Mass Communication
   
   7 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 110	Introduction to Communication	–	3
   2	COM 111	Reporting	–	4

   
   
   
   Students also select 3 of the following University Requirements Courses.
   11-12 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 214	Writing for Mass Media	COM 111	4
   2	COM 317	Persuasion	–	4
   3	COM 210	Communication theories	COM 110	4
   4	COM 320	Introduction to Political Communication	–	3

   
   
   
   
   

4. Minor Multimedia
   
   15 credit hours equivalent to 5 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 112	Introduction to Multimedia	–	3
   2	COM 215	Introduction to On-line Communication	–	3
   3	COM 217	Introduction to Graphics	–	3
   4	RTV 234	Multimedia Production Techniques 1	–	3
   5	RTV 334	Multimedia Production Techniques 2	RTV 234	3

   
   
   

5. Minor Print Media Design & Layout
   
   17 credit hours equivalent to 5 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 113	Principles of Design (Media)	–	3
   2	COM 200	Desktop Publishing	–	3
   3	IMC 242	Advertising Design & Layout	COM 200	4
   4	JOR 222	Print Media Design and Layout	COM 200	4
   5	JOR 325	Advanced Journalism Production	JOR 222	3

    

6. Minor Public Relations
   
   8 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 110	Introduction to Communication	–	3
   2	COM 216	Principles of Integrated Marketing Communication	–	4

   
   
   Students also select 3 of the following University Requirements Courses.
   9 credit hours equivalent to 3 elective courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	IMC 245	Writing for PR	COM 216	3
   2	IMC 340	Specialized Research Seminar	REM 200	3
   3	IMC 341	Production Material for PR	–	3
   4	IMC 346	Marketing Communication Campaigns	–	3
   5	IMC 442	Internet Application in PR	COM 215	3

   
   
   
   

7. Minor Radio & Television
   
   7 credit hours equivalent to 2 required courses.
   
   

   Serial No.	Course Code	Course Name	Pre-requisite	Credit Hrs.
   1	COM 110	Introduction to Communication	–	3
   2	COM 218	Introduction to Audio-Visual Communication	–	4

In addition to three major courses offered by RTV Department
(9 credit hours equivalent to 3 courses)