

Department of Mass Communication
Old Curriculum
Bylaws for Students enrolled 2016 to 2021
The Faculty of Mass Communication offers a four-year program (8 semesters) leading to a Bachelor of Science degree in Mass Communication.
Total Credit Hours = 132 credit hours equivalent to 40 courses
- University Requirements courses = 18 credit hours equivalent to 6 courses
- 12 credit hours equivalent to 4 required courses
- 6 credit hour’s equivalent to 2 elective courses
- Faculty Requirements courses = 18 credit hours equivalent to 6 courses:
- 6 credit hours equivalent to 2 required courses
- 12 credit hour’s equivalent to 4 elective courses
- Department Requirements = 39 credit hours equivalent to 11 courses
- 30 credit hours equivalent to 8 required courses
- 9 credit hours equivalent to 3 elective courses
- Major Requirement courses = 45 credit hours equivalent to 13 courses
- 36 credit hours equivalent to 10 required courses
- 9 credit hours equivalent to 3 elective courses
- Free electives = 12 credit hours equivalent to 4 courses OR a minor.
Minor students may select 4 courses offered by the department.
The Faculty Consists of Three Majors
- Integrated Marketing Communication.
- Television Journalism.
- Radio and Television.
I- University Requirements
The core curriculum lays a foundation of general education in the social sciences and humanities and requires that all undergraduate students study the following courses:
- 12 credit hours equivalent to 4 required courses.
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 ENG 100 English for Academic Purposes – 3 2 ENG 101 Freshman English I ENG 100 3 3 ENG 102 Freshman English II ENG 101 3 4 SOC 204 Computer Applications for Social Sciences – 3 - Students also select 2 of the following “University Requirements” Courses.
6 credit hours equivalent to 2 elective courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 ARS101 Modern Arabic Literature – 3 2 ART101 Introduction to Applied Arts – 3 3 COM 200 Desktop Publishing – 3 4 DPH101 Introduction to Digital Photography – 3 5 ENG300 Writing in the Disciplines – 3 6 GEO101 Principles Political Geography – 3 7 HIS101 History of Ancient Egypt – 3 8 HIS102 History of Islamic Egypt – 3 9 HIS106 Modern History of Egypt – 3 10 HOA101 History of Arts – 3 11 MUS103 Introduction to Music – 3 12 NUT101 Principles of Nutrition – 3 13 PSY104 Social Psychology – 3 14 SOC102 Environmental Awareness – 3 15 SOC103 Principle of Sociology – 3 16 THT101 Introduction to Theatre – 3
N.B. If a student is directly placed into Freshman I (ENG101) then the English for Academic Purposes (ENG 100) course will be replaced by one of the “University Requirements” courses.
II- Faculty Requirements in Humanities & Social Sciences
The Faculty requirements include 18 credit hours equivalent to 6 courses
- Required Faculty Courses: 6 credit hours equivalent to 2 required courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 ARB100 Arabic Language for Translation & Media – 3 2 REM200 Introduction to Research Methods – 3 - Elective Faculty Courses: 12 credit hours equivalent to 4 elective courses
Students should also select 4 of the following Faculty electives:
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 ARB105 Arabic Composition & Style I – 3 2 ARB205 Arabic Composition & Style II – 3 3 COM212 Translation for Media Use ARB100 3 4 ETH101 Professional Ethics – 3 5 POL200 Introduction to Political Science & International Relations – 3 6 SER200 Seminar in Current Affairs – 3
III- Department Requirements
The department requirements include 39 credit hours equivalent to 11 courses
- Required Department Courses: 30 credit hours equivalent to 8 courses required
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM110 Introduction to Communication – 3 2 COM111 Reporting – 4 3 COM113 Principles of Design (Media) – 4 4 COM210 Communication theories COM110 4 5 COM214 Writing for Mass Media COM111 ARB100 4 6 COM216 Principles of Integrated Marketing Communication – 3 7 COM218 Introduction to Audio-Visual Communication – 4 8 COM319 Introduction to Social Media COM214 4 - Elective Department Courses: 9 credit hours equivalent to 3 elective courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM100 Principles of Video Editing – 3 2 COM213 Beginning Photojournalism – 3 3 COM215 Introduction to On-line Communication – 3 4 COM315 Media Laws (Arabic) – 3 5 COM317 Persuasion – 3 6 COM320 Introduction to Political Communication COM110 3
Major Requirements
A Mass Communication students need to specialize in one of the following disciplines:
- Integrated Marketing Communication (IMC)
45 credit hours equivalent to 13 courses
Required Courses in IMC: 36 credit hours equivalent to 10 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 IMC240 Advertising & Promotion Strategies COM216 3 2 IMC241 Advertising Copywriting – 3 3 IMC242 Advertising Design & Layout COM113 4 4 IMC243 Techniques of PR COM216 4 5 IMC340 IMC Specialized Research Seminar REM200 3 6 IMC341 Production Material for PR COM216 4 7 IMC440 Advertising Management COM216 4 8 IMC442 Internet Applications in PR – 3 9 IMC443 Graduation Project IMC341 5 10 MRK101 Principles of Marketing – 3
Elective Courses in IMC: 9 credit hours equivalent to 3 elective courses
Students should also select 3 of the following major IMC electives:
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 IMC244 Direct Marketing – 3 2 IMC245 Writing for PR ARB100 3 3 IMC343 Advertising in Electronic Media IMC241 3 4 IMC344 Organizational Communication – 3 5 IMC345 Special Topics in Marketing Communication – 3 6 IMC347 Social Media Campaigns COM319 3 7 MRK201 Consumer Behavior MRK101 3 - Television Journalism
45 credit hours equivalent to 13 courses
Required Courses in Journalism: 36 credit hours equivalent to 10 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 TVJ120 Introduction to Video Journalism COM100 4 2 RTV232 Presentation Voice & Speech ARB100 3 3 TVJ221 News Writing & Reports COM214 3 4 TVJ224 Interviews & Reportage – 3 5 TVJ227 Editorial & Feature Writing – 3 6 TVJ320 News Writing for Radio & TV TVJ221 4 7 TVJ321 Seminar: In News Editing & Production – 3 8 TVJ322 On-Line Journalism – 4 9 TVJ420 News Documentaries COM218 4 10 TVJ425 Graduation Project TVJ320 5
Elective Courses in Journalism: 9 credit hours equivalent to 3 elective courses
Students should also select 3 of the following major Journalism electives:Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 TVJ222 Print Media Design & Layout COM113 3 2 TVJ323 Advanced Photojournalism COM213 3 3 TVJ324 Specialized News Writing TVJ221 3 4 TVJ326 Current Issues in Television Journalism TVJ120 3 5 TVJ422 Special Topics in Journalism – 3 6 TVJ423 Modern Trends in News Coverage TVJ221 3 7 TVJ424 Practical Applications in Electronic Journalism TVJ322 3 - Radio and Television
45 credit hours equivalent to 13 courses
Required Courses in RTV: 36 credit hours equivalent to 10 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 RTV230 Writing for Radio and TV COM214 3 2 RTV232 Presentation Voice & Speech ARB100 3 3 RTV330 Script Writing RTV230 3 4 RTV331 Camera Techniques – 4 5 RTV332 Production of News Programs RTV331 4 6 RTV333 Video Editing COM100 4 7 RTV430 Documentaries RTV230 RTV331 3 8 RTV431 Radio & TV Directing RTV333 RTV330 4 9 RTV432 Graduation Project RTV431 5 10 RTV435 RTV Specialized Research Seminar REM200 3
Elective Courses in RTV: 9 credit hours equivalent to 3 elective courses
Students should also select 3 of the following major RTV electives:
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 IMC343 Advertising in Electronic Media IMC241 3 2 RTV204 Multimedia Effects COM100 3 3 RTV304 Advanced Multimedia Effects RTV204 3 4 RTV404 Advanced Production : Cinema 4D RTV304 3 5 RTV433 Internet Radio & TV Programs – 3 6 RTV437 Special Topic in Broadcast – 3 7 RTV438 Advanced video Editing RTV333 3
Minors for Mass Communication: 12-13 credit hours equivalent to 4 courses
- Minor: Radio & Television
Required Minor Courses: 7 credit hours equivalent to 2 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 RTV230 Writing for Radio & TV COM214 3 2 RTV331 Camera Techniques – 4
Elective Minor Courses: 6 credit hours equivalent to 2 courses (Select 2 courses from RTV offered Courses) - Minor :Television Journalisms
Required Minor Courses: 7 credit hours equivalent to 2 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 TVJ120 Introduction to Video Journalism COM100 4 2 TVJ221 News Writing & Reports COM214 3
Elective Minor Courses: 6 credit hours equivalent to 2 courses (Select 2 courses from TVJ offered Courses) - Minor: Integrated Marketing Communication
Required Minor Courses: 7 credit hours equivalent to 2 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 IMC240 Advertising & Promotion Strategies COM216 3 2 IMC243 Techniques of PR COM216 4 Elective Minor Courses: 6 credit hours equivalent to 2 courses (Select 2 courses from IMC offered Courses)
Minor in Mass Communication for non Mass Communication students:
- Minor: Integrated Marketing Communication
15 credit hours equivalent to 5 courses.
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM110 Introduction to Communication – 3 2 COM216 Principles of Integrated Marketing Communication – 3 3 IMC240 Advertising & Promotion Strategies COM216 3 4 IMC242 Advertising Design & Layout COM113 4 5 IMC341 Production Material for PR COM216 4 - Minor: Television Journalisms
15 credit hours equivalent to 5 courses.
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM110 Introduction to Communication – 3 2 COM111 Reporting – 4 3 TVJ120 Introduction to Video Journalism COM100 4 4 TVJ221 News Writing & Reports COM214 3 5 TVJ322 On-Line Journalism – 4 - Minor: Mass Communication
Required Minor Courses: 7 credit hours equivalent to 2 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM110 Introduction to Communication – 3 2 COM111 Reporting – 4
Elective Minor Courses: 10-12 credit hours equivalent to 3 coursesSerial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM214 Writing for Mass Media COM111 ARB100 4 2 COM317 Persuasion – 3 3 COM210 Communication theories COM110 4 4 COM320 Introduction to Political Communication COM110 3 - Minor: Radio & Television
15 credit hours equivalent to 5 courses
Serial No. Course Code Course Name Pre-requisite Credit Hrs. 1 COM110 Introduction to Communication – 3 2 COM218 Introduction to Audio-Visual Communication – 4 3 RTV230 Writing for Radio & TV COM214 3 4 RTV331 Camera Techniques – 4 5 RTV333 Video Editing COM100 4