The Marketing major invited Mr. Amer Abu El-leil, the CEO of Redzee Marketing Agency as a guest speaker

20 Dec 2023

The Faculty of Business Administration invited Mr. Amer Abu El-leil, CEO of Redzee Marketing Agency as a guest speaker in the Professional Selling course taught by Dr. Maha Fikry on the 11th of December 2023.

During the talk, the guest speaker shed light on the difference between the two concepts of business development and sales.

While both concepts have the same goal of driving revenue, business development takes a broader approach by focusing on the strategic growth of the company. The concept of sales, however, concentrates on closing deals and meeting specific targets. Both functions are essential for a company’s success and often work together to achieve overall business objectives.