Seminar by POD Presents Latest Public Relations and Advertising Tactics

23 Mar 2023

The Department of Mass Communication at the Faculty of Al-Alsun and Mass Communication organized a seminar titled “Public Relations and the Development of Advertising Strategies.” The event took place on Wednesday, March 15, 2023, in the university auditorium OOA.

Moderated by Ranim Azzam and Mohamed Elanwar, both PR account managers at POD, Egypt’s leading integrated communications agency, the seminar discussed the latest trends in the field of PR. It also shed light on various aspects of integrated marketing communication that Mass Communication students can explore post-graduation. The discussion encompassed the challenges that fresh graduates may encounter and the internship opportunities available for senior year students at POD.

Drawing an audience of more than 50 students from diverse years and majors, the seminar took place during the assembly hour, from 11:45 AM to 1:15 PM. During this time, the moderators engaged with students, answering their questions on the contemporary working conditions within the PR industry.

This initiative by the Department of Mass Communication underscores its commitment to fostering practical connections for students before graduation. By providing insights into the industry and addressing queries about post-graduation challenges, the department aims to equip students with the knowledge and experience needed for a seamless transition into their professional lives.