Prof. Phani Tej Adidam will be visiting the Faculty of Business Administration and International Trade from November 25th, 2023, to December 8th 2023.
Prof. Phani is Chairman and Executive Education Professor at the Department of Marketing and Entrepreneurship, University of Nebraska Omaha (UNO), USA. Research interests of Prof. Phani include Brand Management, Competitive Intelligence, Consumption Experiences and Decision Making.
During his visit, Prof. Phani will be teaching several topics in Marketing Research, Special Topics in Marketing and Strategic Brand Management.
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