Prof. Phani Tej Adidam will be visiting the Faculty of Business Administration and International Trade between February 14th to February 21st, 2020.
Currently, Prof. Phani is Executive Management Education Professor and Chair of the Department of Marketing and Management, University of Nebraska at Omaha (UNO), USA. Research interests of professor Adidam include Brand Management, Competitive Intelligence, Consumption Experiences and Decision Making.
During his visit, Prof. Phani will be will be giving lectures in several topics in Marketing Research, Marketing Strategy and Special Topics in Marketing.