Professor Paurav Shukla is visiting the Faculty of Business Administration and International Trade between October 2 and October 12, 2015. He is professor of Luxury Brand Marketing, Glasgow School for Business & Society, Glasgow Caledonian University, London, UK.
Professor Shukla possesses wide range of industry and academic experience. He has to his credit articles and research papers published and presented at national and international level conferences and seminars. He also serves as a track chair for the Marketing in Emerging and Transitioning Economies for the EMAC conference.
During his visit, Professor Shukla will contribute to teaching various topics to marketing major students mainly in three courses: Strategic Marketing, Brand Management, and Consumer Behavior.
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