The Faculty of Al Alsun & Mass Communication Organizes Community Service Seminar on “The Role of Advertising Campaigns in Raising Awareness of Community Issues”
The Faculty of Al Alsun & Mass Communication Organizes Community Service Seminar on “The Role of Advertising Campaigns in Raising Awareness of Community Issues”
28 Dec 2022
The Faculty of Al-Alsun and Mass Communication Community Service Committee organized a seminar on “The role of advertising campaigns in raising awareness of community issues” on December 19, 2022, conducted by Professor Alyaa Treify, Professor of Advertising in the Faculty of Al-Alsun and Mass Communication at Misr International University.
Professor Treify discussed the importance of public service announcements in raising public awareness and changing attitudes towards social issues. She also highlighted the main problems facing the design of an efficient public service announcement. Professor Treify then clarified the role of corporate social responsibility systems in providing social values through various media channels and platforms to urge citizens to adhere to good morals. She finally showcased several videos of the “Beautify with Morals” and “Paralympic Games” awareness campaigns, as well as anti-bullying and harassment awareness campaigns and debated their pros and cons with the attendees.