MCM Hosts Public Lecture on “Traditional Media in a Digital World”

25 Dec 2018

The department of Mass Communication and the Faculty of Al-Alsun and Mass Communication hosted a public lecture by the Head of the BBC Cairo Office Mrs. Safaa Faisal on December 12, 2018. The lecture was entitled “Traditional Media in a Digital World: Challenges and Opportunities.”
Mrs. Faisal discussed the role of the British Broadcasting Corporation as a public service broadcaster. She also talked about the challenges facing the BBC in the current news environment and use of the latest technologies to overcome them.
The purpose of the lecture was to address the problems traditional media face as they compete with modern technologies, streaming services, social media and the internet in general.