

Mass Communication Seminar Explores Creative Directing in Advertising
Mass Communication Seminar Explores Creative Directing in Advertising
25 Oct 2022The Department of Mass Communication at the Faculty of Al-Alsun and Mass Communication organized a seminar under the theme “Creative Directing in Advertising” in the university auditorium OOA on Monday, October 17, 2022.
The seminar, which aimed at acquainting Mass Communication students with the dynamic world of creative advertising, attracted 30 students. It was moderated by Islam Hossam, a freelance creative director with an impressive portfolio, including contributions to advertising campaigns for renowned brands such as Nestle, Coca Cola, Vodafone, and others.
The focal point of the seminar was the transformative influence of social media tools on the advertising landscape, rendering it more engaging and appealing to consumers. Hossam, through a compelling presentation, illustrated how his directed ads gained popularity and recognition over time, shedding light on the key factors contributing to his success.
As an alumnus of MIU, Islam Hossam dedicated part of the seminar to fostering an open discussion with students. This interactive session delved into their thoughts and apprehensions concerning the work environment in the marketing communication industry. Hossam provided valuable insights on integrating theoretical knowledge with the practical demands of the field.
Given the ever-evolving nature of the advertising industry, especially with the rapid emergence of social media and its varied tools, the Mass Communication department remains committed to offering students a glimpse into the latest trends and industry influencers. This proactive approach aims to inspire and prepare students for the dynamic landscape of the advertising profession.