An MIU Integrated Marketing Communication graduation project won a Gouna Film Festival Award. The festival’s fourth edition was held from October 23-31. The IMC Graduation Project was about the “Egyptian Cinema Experience”, which is a museum that revives the Egyptian Cinema Heritage. The project was produced by eight enthusiastic graduates of Mass Communication. The MIU graduates got an A in the project, yet they did not stop there after graduation; the graduates had a vision of implementing their project and applied in a competition at GFF.
The judging panel at GFF consisted of Sawires’ son, actress Sherine Reda and Nermine Farag. The panel chose the IMC project to be of the best 3 chosen projects that they will help to be actually implemented into real life. The judging panel was amazed that they were the only Fresh Graduates who were able to come up with such an interesting project amidst a pandemic.
The panel granted our IMC graduates the 3rd prize and promised to connect them with investors and Head of the Culture Ministry’s General Directorate Mr Khaled Abdelgelil. The MIU graduates intend to continue working on implementing the project and ‘shining’ in the industry.