“How Giants play Digital Marketing “

9 Dec 2018

On Monday 19^th November 2018 the Faculty of Business Administration and International Trade, Marketing Department, hosted Mr. Peter Kozman,. Digital Marketing Manager for KFC, Americana, MENA region.
Mr. Kozman gave a lecture to the Marketing students on “How Giants play Digital Marketing “. He highlighted the difference between E-commerce, Digital media, Social media and PR using thought-provoking real life examples of failures and successes of big companies.